Bernd Reuters

Biography

Posters, advertising. Born 11 September 1901 in Berlin. Studied at the Kunstgewerbeschule and the Kunstschule in Berlin. Began as motoring illustrator for the journal Sport im Bild. 1924-58: designed car advertisements (his style much copied), including Volkswagen (from 1950). Living in Berlin in 1933, 1936. Died 1958.

Writings about

  • H.K. Frenzel, ‘Automobile advertisements’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Jan. 1936, pp. 14-27
    • Traugott Schalcher, ‘Bernd Reuters’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., 1929, v. 3, pp. 2-13
  • L. Fritz Gruber, ‘Germany’ (travel posters), Modern Publicity, 1938-39, p. 79
    • R. Voelter, ‘Autos sehen dich an’, Graphik, 1950, 3, pp. 128-35, esp. pp. 132, 133 (advertisements)
  • Vollmer, 1962
  • Rob McLellan, ‘Volkswagen as art’, Automotive Chronicles, April 2004
  • hem.wtnord.net (Volkswagen literature)
  • www.automotivechronicles.com/articles/2004/apr.
  • Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Dec. 1933 (cover design)
  • H.K. Frenzel, ‘Bernd Reuters and the others’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., July 1933, pp. 2-9
  • Eberhard Hölscher, ‘The publicity of the Volkswagen Works’, Gebrauchsgraphik (International Advertising Art), Berlin: Phönix Illustrationsdruck und Verlag GmbH (later: ‘Gebrauchsgraphik’ Druck und Verlag GmbH), 1933-71. Published from Munich from 1950., Feb. 1954, pp. 8-21